The History of a Family Bookstore
The culture shifts that parallel our 90-year bookselling journey are quite dramatic. Founder Gustav Weller would hardly recognize the contemporary environment of our industry. His era of bookselling occurred after the industrial/capitalist revolution permitted the growth of an educated middle class, after we discovered how to make cheaper wood-pulp paper from trees with machines and long after we automated the printing press, but before television had mesmerized and dulled our senses. Despite these luxuries, Gustav’s term was burdened by the Great Depression. Sam and Lila Weller would have different experiences.