Maverick Marketer: Time to Get Creative (Paperback)

Maverick Marketer: Time to Get Creative By Bob Johnstone Cover Image
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In "Maverick Marketer," Johnstone considers the course of his life, from taking the helm of a sailboat in a race at age 2, through college days at Princeton, to creating the leading performance brand in sailing, then doing same with powerboats. Regaling readers with sailing stories and how award-winning boats were created, Johnstone seeks to ignite a creative spark in others, urging them to follow their passion and chart their own course to victory. Part memoir, part love story, part marketing case study, "Maverick Marketer" is an entrepreneurial success story brimming with lessons on innovation, business development, and problem-solving. Rebecca White, award-winning Professor of Entrepreneurship at the University of Tampa, said, "I'd recommend Bob Johnstone's book for every college student today."

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Product Details
ISBN: 9798822903555
Publisher: Palmetto Publishing
Publication Date: April 18th, 2023
Pages: 418
Language: English